The psychology of color is based on the mental and emotional effects colors have on sighted people in all facets of life. There are some very subjective pieces to. Color psychology is the study of colors in relation to human behavior. Color can be used by marketers to influence how people think and behave The color orange adds a bit of fun to any picture, website, or marketing. How is color believed to impact mood and behavior? why buying items might say something about the type of image you may be trying to project. questions, we may soon learn more about the impact that color has on human psychology.
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Colors and emotions human pictures of people -Participants were presented with fictional products in eight different colors and had to rate the appropriateness of the color for each product. Retrieved Psychological Science. For example, your homepage banner image or logo might include a green background. Journal of Retailing.
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